洞察经理

职位说明

Role Overview

We are looking for an Insight Manager to join our growing insights team and play a pivotal role in driving strategic research across our diverse portfolio of clients spanning sports, music and entertainment with both brands and rights holders.

You'll partner closely with all parts of dentsu Sports International to provide considered and impactful insights to support a wide range of client needs.

As an Insight Manager, you will lead research initiatives across multiple disciplines, and we are seeking someone who has a diverse range of experience and an appetite to expand their expertise.

Two of the key services our clients require are partnership valuation and consumer research (including brand health and audience research).

You'll champion a consumer

centric mindset, synthesise actionable insight from multiple sources, and make evidence

based recommendations that shape winning strategies.

You will set high

performance standards for yourself and your peers, ensuring we continuously improve how we work and what we deliver.

The role will report into VP Dentsu Sports Analytics and is based in London

Proven experience in a client-side insight function or leading research agency, having led insight projects across a wide range of research capabilities and methodologies.

Strong understanding of consumer, customer and market research methodologies including segmentation, attitudinal, behavioural and partnership valuation research, with particular knowledge of first-party data capture, management and application in sports and entertainment contexts.

Experience leveraging self-service research tools, AI-driven insight solutions, and managing third-party research agencies to deliver best-in-class insights.

To be able to deliver this we need you to have

Excellent storytelling, data visualisation and presentation skills, with the ability to create succinct, impactful communications that drive action and influence senior stakeholders.

Experience working on partnership valuation studies, brand health tracking, audience segmentation, or consumer research programmes across quantitative or qualitative research

Demonstrable experience in project management and client servicing excellence

Strong proficiency with research and analytics tools and platforms, including first-party data platforms and customer data management systems used in sports and entertainment (e.g. GWI, YouGov, Brandwatch etc).

A genuine interest in understanding consumer behaviour, motivations and the factors that drive decision-making across our sports and entertainment.

Demonstrable ability to influence senior stakeholders by conveying complex insights in a clear, actionable manner that inspires decision-making.

A people-first mindset: You value curiosity, collaboration and connection, and understand that the best insights come from deep understanding of human behaviour.

A team mentality, building high performing teams both through line management and brilliant project work.

Why this is the right place for you

MKTG is a global integrated agency that helps brands understand and connect with their audiences.

We combine creative excellence with deep research capabilities to deliver insights that drive strategic decisions.

We have partnered with some of the world's biggest brands to unlock consumer understanding and business value through data

driven insights.

We are part of Dentsu, a global network of integrated companies. Our insights team works across diverse sectors, bringing together research expertise, data analytics, and strategic thinking to deliver transformative business insights.

What We Offer

As part of this exciting opportunity, we offer competitive compensation, professional development support, and a collaborative working environment.

We're committed to flexible working arrangements and provide support for your growth and wellbeing.

Join us and be part of a team that values curiosity, drives impact, and celebrates diverse perspectives.

Inclusion and Diversity

Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at

accommodations@dentsu.com

quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

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#MKTGEMEA

Location

London

Dentsu Sports Analytics

Time Type

Full time

Contract Type

Permanent