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R/GA

高级策略师

地点:英国 薪资:薪资未公开 日期:2026-09-18

岗位摘要

贡献产品与体验策略:将受众研究和用户洞察转化为可执行的产品策略,协助团队构思新功能、用户旅程及跨渠道AI驱动解决方案;开展受众研究综合分析:利用市场研究和用户洞察构建受众画像,挖掘用户意图,确保产品构思以真实人类需求为基础

岗位职责

  • 贡献产品与体验策略:将受众研究和用户洞察转化为可执行的产品策略,协助团队构思新功能、用户旅程及跨渠道AI驱动解决方案
  • 开展受众研究综合分析:利用市场研究和用户洞察构建受众画像,挖掘用户意图,确保产品构思以真实人类需求为基础
  • 执行答案引擎优化(AEO)审计:识别品牌内容在AI系统和答案引擎中被遗漏、误读或误呈现的问题,制定优化策略
  • 构建测量与评估框架:设计覆盖网站、应用及智能界面的品牌测量评估体系,推动从回顾性报告向实时评估驱动的运营模式转型

任职要求

  • 具备产品策略与体验设计背景,能够将用户研究洞察转化为具体可落地的产品功能与用户旅程规划
  • 熟悉答案引擎优化(AEO)及AI驱动内容评估方法,了解生成式AI系统的工作原理及品牌内容优化策略
  • 具备扎实的数据分析与测量能力,能够设计并执行数字产品与AI体验的评估框架及测试基础设施
  • 具备出色的跨职能协作与沟通能力,能够桥接人本设计、技术实施与战略决策,推动项目从发现阶段到部署评估全流程落地

加分项

  • Prompt Engineering
  • Familiarity with advanced prompting techniques (Chain-of-Thought, Few-Shot) and how they affect evaluation outcomes.
  • Structured Data
  • Experience building or working with databases, vector stores, or knowledge graphs used in retrieval and citation by AI systems.
  • Statistical Methods
  • Background in experiment design, A/B testing, or statistical significance testing applied to AI system performance.
  • Economic Awareness
  • Understanding of AI operational costs and performance trade-offs (latency vs. accuracy vs. cost).
  • AEO/SEO Crossover
  • Experience with traditional SEO or content strategy, adapted to how answer engines discover and cite content.
  • This role is based in London and requires in-office collaboration three days per week: Wednesday, Thursday, and one additional day of your choice. Candidates must be located in the London area or willing to relocate before their start date.