Website Revenue
AdSense Revenue Calculator
Estimate monthly and annual AdSense revenue from pageviews and page RPM.
What this calculator does
Estimate page-based advertising revenue from monthly page views and Page RPM from the same reporting basis.
Scope, period, and currency
This page runs a local formula from user-entered values. The country/currency selector changes money symbols and formatting only: it does not perform live or historical FX conversion or automatically change contract, tax, accounting, or regulatory rules. Convert all amounts into one currency first and keep periods and metric definitions consistent.
Formula variables
- V
- Monthly page views.
- R
- Page revenue per 1,000 page views.
Formula and worked example
Formula: Estimated monthly revenue = V ÷ 1,000 × R.
Recalculation: 250,000 monthly page views ÷ 1,000 × $8.50 Page RPM = $2,125 monthly; simple 12-month run rate = $25,500; 30-day average = $70.83/day.
Model assumptions
- Page views and Page RPM use the same definition and comparable period.
- RPM stays constant despite seasonality, geography, devices, invalid traffic, and ad mix.
- Annual and daily figures are simple run-rate conversions.
Reading the result and model boundary
- The result is an estimate, not guaranteed AdSense earnings.
- Use Page RPM, not impression RPM, unless the denominator is changed.
This is a Page RPM run-rate estimate, not an earnings guarantee or ad auction forecast.
How to use it
- Use monthly page views from the chosen report.
- Use Page RPM from a comparable period and scope.
- Calculate scenarios with lower and higher RPM, then reconcile actual earnings.
Common incorrect uses
- Mixing Page RPM with ad-impression counts.
- Assuming one month repeats unchanged for a year.
- Ignoring invalid traffic, policy adjustments, and seasonality.
Suggested verification workflow
- Align page-view and RPM reports.
- Calculate a base case.
- Run seasonal and RPM scenarios.
FAQ
Should I enter Page RPM or impression RPM?
Use Page RPM because the formula divides page views by 1,000.
Is annual revenue a forecast?
No. It is monthly estimate × 12 and ignores seasonality and traffic changes.
Does currency selection convert RPM?
No. It changes formatting only; enter RPM in the currency you want to report.
Method and review boundary
Results are calculated locally in the browser from the formula shown on this page. The tool does not retrieve live rates, quotes, approvals, or billing data. Last reviewed: July 24, 2026.
Use the result for first-pass estimates, scenario comparison, and question preparation; it is not financial, investment, tax, accounting, or legal advice.
Authoritative sources and notes
- AdSense RPM definition - Google
- AdSense Page RPM - Google
Sources checked July 24, 2026. Rates, product rules, and official guidance can change; verify them again before a formal decision.