数据分析顾问

职位说明

Merkle is seeking an Analytics Consultant to work hands-on in Adobe Customer Journey Analytics, combining in-depth knowledge of quantitative marketing analytics with a strong grasp of customer data to answer real business questions for our clients.

Key Responsibilities

Analyze quantitative and qualitative data using software and manual manipulation

techniques. Interpret and present results to staff and stakeholders using graphs, charts, or

visualization mapping.

Extract and shape data from internal and external sources on a routine and ad hoc

basis to develop and deliver usable reports and presentations.

Understand how to make data visually appealing and simple to both navigate and comprehend for end-users

Aggregate data from various sources to construct streamlined data pipelines and integrate data from multiple systems

Build and maintain Customer Journey Analytics data views, segments, calculated metrics, and Workspace projects that let clients analyze behavior across channels

Identify key metrics and build exec-facing dashboards to track progress of the business and its highest priority initiatives

Identify key business levers, establish cause and effect, perform analyses, and communicate key findings to various stakeholders to facilitate data-driven decision-making

Own the quality of your deliverables end to end: validate the data, sanity-check the numbers, and QA the output before it reaches clients

Stay current on industry trends and emerging analytics technology

Proactively identify opportunities to introduce and improve Merkle's analytical tools, techniques, and processes

Package selected interim and final deliverables for later re-use by other Merkle teams, including rationale for why options/tactics were chosen (i.e., provides metadata for the documents)

Key Skills and Experience

Able to move past observations to data-backed insights and recommendations. Also able to reach a defensible answer independently, without relying on AI to do the analytical thinking

Be able to contribute to innovation, process improvement, and standardization

Deliver high-quality analytical solutions on time

Maintain a project plan; manage day-to-day tasks; and meet project deadlines

Work effectively across teams to ensure client satisfaction

Presentation skills, whether in front of small groups or large audiences, on camera and/or occasionally in person

Comfortable using AI tools and adapting to new tech for the job role as it hits the market

Familiar with how to debug a webpage to identify data being passed into web analytics tools

Required Qualifications

Must be a US citizen and be prepared to pass a US Government background check, including physical fingerprinting at a US Passport office

Bachelor's degree (B.S. or B.A.) or equivalent experience in statistics, analytics, economics, or a related quantitative field

Hands-on experience with BI and digital analytics tools (Tableau, Power BI)

2+years of experience in quantitative analysis, ideally in a marketing or agency context

Adobe Certified Professional – Adobe Customer Journey Analytics Business Practitioner (exam AD0-E608) or higher, and/or 1+ years of demonstrated hands-on experience with Adobe CJA

Advanced Excel and strong PowerPoint skills: able to build a clean analysis and turn it into a client-ready deck

#LI-Merkle

Location

USA – Remote – Michigan – Eastern Time

Merkle

Time Type

Full time

Contract Type

Permanent

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