零售媒体搜索高级经理

职位说明

We are looking for a strategically minded and analytically driven Account Manager for our Retail Media practice to provide strategic oversight and guidance on retail media search campaigns for key client accounts.

This position focuses on developing and executing best

class search campaign strategies across retail media networks while maintaining strong client partnerships.

You will have the opportunity to be part of a growing business unit focused on driving measurable business impact through innovative retail media search strategies, in the context of a data

driven approach.

We are seeking experienced, self

motivated and passionate professionals with deep retail media search expertise who want to drive retail media excellence and deliver exceptional client value in a rapidly evolving industry.

This position reports to the Group Director, Retail Media.

Key Responsibilities

Serve as the strategic lead for retail media search campaigns for assigned accounts, including

Developing comprehensive retail media search strategies aligned with client business objectives and KPIs

Providing strategic oversight and direction on search campaign planning, optimization, and performance

Guiding bid strategy, keyword strategy, and audience targeting recommendations for search campaigns

Partnering with execution teams to ensure search strategy is properly implemented

Provide strategic account management and client leadership, including

Serving as the primary point of contact and strategic partner for key retail media accounts

Translating client business objectives into data-driven search campaign strategies

Conducting regular strategy reviews and business performance updates with clients

Identifying opportunities to expand retail media search investments and test new channels/tactics

Managing client expectations and ensuring alignment on campaign direction and results

Develop and communicate strategic insights and recommendations, including

Performance analysis and reporting on search campaign results with actionable insights for improvement

Competitive benchmarking and market trend analysis to inform search strategy

Identification of optimization opportunities within existing search campaigns

Collaboration with analytics team to measure search campaign impact and ROI

Provide strategic guidance on search campaign execution, including

Oversight of day-to-day search campaign setup, launch, and optimization

Review and approval of campaign details, audiences, assets, and messaging before activation

Escalation point for search-related strategic questions, platform issues, and tactical challenges

Mentoring of execution teams on best practices in retail media search

Proactively identify efficiencies and growth opportunities, including

Opportunities to optimize search workflows and processes

Cross-sell opportunities within existing accounts

New retail media search channels or tactics aligned to client goals

Demonstrate exceptional communication and relationship skills, managing client relationships and internal stakeholder expectations with both written and verbal updates

Dentsu

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