客户生命周期营销实践负责人

职位说明

This is a remote/hybrid opportunity based in the US

The Customer Lifecycle Marketing (CLM) Practice Lead, reporting to the President, Data

Driven Marketing, serves as the commercial owner and market

facing leader of Merkle's CLM practice.

This leader operates as a mini

P&L owner across four interconnected capability areas: lifecycle marketing and email/CRM platform execution, loyalty strategy and technology, promotions and gamified experiences, and the first

party data and identity infrastructure that connects them.

The role sits at the intersection of go

market strategy, offer development, and senior client leadership, and forms one leg of the practice's leadership team.

This is a commercial leadership role, not a delivery management role.

It requires the credibility to engage CMOs and VP

level buyers across the full spectrum, from loyalty program economics to first

party data strategy to paid media activation.

Success is measured through practice revenue and pipeline growth, win rate, cross

practice attach, and the strength of Merkle's market position in loyalty, lifecycle marketing, and data

driven CRM.

Description & Responsibilities

Practice Growth & Commercial Ownership

Own commercial performance of the CLM practice, including revenue, pipeline, forecast accuracy, and margin contribution across all four capability pillars

Develop and maintain the annual CLM growth plan, aligned to organizational go-to-market priorities and key vertical and platform opportunities

Approve commercial scope, pricing, and deal economics on CLM-led pursuits, engaging senior sales leadership on larger or cross-practice opportunities

Offer Development & Market Positioning

Own the CLM offer portfolio across lifecycle marketing, loyalty, promotions, and first-party data/identity, in partnership with strategy and solutions teams

Articulate Merkle's integrated CLM story to the market: how loyalty strategy, promotions design, journey orchestration, and paid media activation combine into a customer equity growth system

Maintain external market positioning through analyst relationships, industry events, and published thought leadership on the convergence of loyalty, promotions, and paid media

Partner with strategy teams to translate platform partner developments into updated offer packages, and represent the practice in partner co-sell conversations

Pursuit Leadership & Commercial Execution

Lead the CLM-specific pursuit motion across loyalty RFPs, lifecycle marketing retainers, promotions engagements, and first-party data strategy mandates

Build pursuit teams that draw on the full CLM capability stack to ensure proposals reflect Merkle's integrated breadth

Coordinate with demand generation and sales teams on origination specific to CLM buyer personas (e.g., VP CRM, VP Loyalty, VP Marketing Technology, Chief Digital Officer)

Represent the practice at partner events, client advisory boards, and industry conferences as a named commercial voice on loyalty, lifecycle marketing, and data-driven CRM

Senior Client Engagement & Cross-Practice Orchestration

Maintain executive-level relationships with the CLM practice's primary buying personas across a portfolio of key accounts

Serve as executive sponsor on flagship CLM accounts, supporting retention, expansion, and reference development

Bring the CLM practice into integrated pursuits where loyalty, promotions, or first-party data activation is the commercial entry point for broader engagements

Champion integrated storytelling that connects loyalty program performance to paid media efficiency and customer lifetime value

Talent & Commercial Bench Development

Identify and develop commercial talent within the CLM practice across all four capability pillars

Build the next generation of pursuit-capable solutions leads with fluency in loyalty economics, promotions architecture, and first-party data strategy

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers.

We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions.

Merkle, as a best

class marketing agency, welcomes big ideas, and believes they can come from anywhere.

All your information will be kept confidential according to EEO guidelines.

Location

New York - 150 E 42nd

Merkle

Time Type

Full time

Contract Type

Permanent

Dentsu

is committed to

providing

equal employment opportunities to all applicants and employees. We do this without regard to race

national origin

is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to

ApplicantAccommodations@dentsu.com

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