数字规划经理
岗位摘要
The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure ca…
职位说明
The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.
Core Responsibilities
Media Strategy & Omnichannel Planning
Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
Audience Insights & Analytics
Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
Client Leadership & Presentation
Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
Campaign & Publisher Management
Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
Team Leadership & New Business
Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.
Required Skills & Expertise
Core Competencies
Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.
Platform Knowledge
Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.
Location
Mumbai
Iprospect
Time Type
Full time
Contract Type
Permanent