影响力专员
岗位摘要
在各类媒介中创作故事内容,包括社交文案、客户通讯和外联邮件等,具备扎实的跨媒介写作能力;开发和筛选影响力人物推荐,涵盖从微型追随者到明星名人等各层级人才,管理影响力人物管理工具;在项目执行期间提供日常团队支持,管理时间线和每周行动计划,确保客户项目按时完成
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岗位职责
- 在各类媒介中创作故事内容,包括社交文案、客户通讯和外联邮件等,具备扎实的跨媒介写作能力
- 开发和筛选影响力人物推荐,涵盖从微型追随者到明星名人等各层级人才,管理影响力人物管理工具
- 在项目执行期间提供日常团队支持,管理时间线和每周行动计划,确保客户项目按时完成
- 维护与人才机构和一对一影响力人物的紧密关系,撰写针对账户和简报定制的有吸引力的影响力人物推介
- 监控社交媒体和影响力人物领域,识别独特的品牌机会,关注竞争对手和文化对话动态
- 与平台策略和付费媒体团队跨职能协作,确保战略性思维,与分析团队合作收集数据和指标
任职要求
- 传播学、新闻学、营销学或相关专业的四年制学位或同等工作经验
- 0-1年相关专业工作经验
- 出色的沟通和演示能力,口头和书面表达均优秀
- 注重细节,具备较强的项目管理技能
- 熟练操作Microsoft Office套件
- 有社交聆听、影响力人物管理工具或创意编辑软件经验者优先
加分项
- Experience with social listening, influencer management tools or creative editing software (Talkwalker, Tagger, Captiv8, CreatorIQ or AdobeSuite).
- Salary range: $50,000 USD – $55,000 USD
- Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position
- market considerations
- budgetary considerations
- tenure and standing with the company (applicable to current employees)
- as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
- The Weber Shandwick Collective is proud to be an Equal Opportunity/Affirmative Action employer.
- Senior Manager, Influencer Strategy
- Weber Shandwick is looking for a Senior Manager, Influencer Strategy to join our team in Chicago. We are looking for a star candidate (5+ years of experience).
- Candidate must have a deep understanding of the
- influencer landscape
- but also have unique experience developing and executing
- both integrated and influencer-led campaigns.
- The following is a general outline of primary responsibilities.
- The Essentials
- Thinking: Intellectual curiosity and creativity is a must.
- Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
- Communication: Speak, write and edit succinctly and compellingly.
- Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.
- Interpersonal: Play nice, whether it’s in a team, with a team or independently.
- Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.
- Detail-Oriented: Whether it’s an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
- Proactive Mindset: looks beyond current assignments and direct requests to drive work forward.
- Spark: Understand what sets you apart.
- Fluency in Spanish (written and verbal) is a plus, specifically to support campaigns and to manage relationships with bilingual creators.
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