自由职业开发工程师
岗位摘要
开发和维护响应式HTML5/CSS3/JavaScript横幅广告、动画及模块化模板，实现动态创意优化（DCO），并集成CSV、JSON、XML等数据源以支持个性化大规模投放；与客户、项目管理及媒体代理团队合作，将可寻址营销策略转化为明确的技术需求，评估开发工作量和时间线，主动识别技术风险
岗位职责
- 开发和维护响应式HTML5/CSS3/JavaScript横幅广告、动画及模块化模板，实现动态创意优化（DCO），并集成CSV、JSON、XML等数据源以支持个性化大规模投放
- 与客户、项目管理及媒体代理团队合作，将可寻址营销策略转化为明确的技术需求，评估开发工作量和时间线，主动识别技术风险
- 跨多种创意变体、浏览器、设备和屏幕尺寸执行功能性和视觉质量保障，验证点击、曝光及互动追踪集成，确保平台合规性
- 准备发布包（包括命名规范、标签、clickTag及礼貌加载实现），在DCO和广告投放平台上上传并投放创意素材和动态活动
任职要求
- 熟练掌握HTML5、CSS3、JavaScript及GSAP动画库，具备动态创意优化（DCO）广告开发经验，能够处理多种数据格式（CSV、JSON、XML）
- 熟悉主流广告投放平台及DCO平台的操作流程，了解广告追踪集成、品牌安全要求及平台合规标准
- 具备良好的跨团队协作能力，能与客户、创意及媒体团队有效沟通，将营销策略转化为可执行的技术方案
- 能够独立完成质量保障工作，包括编写QA文档、变体检查清单及截图记录，具备较强的问题排查和技术支持能力
加分项
- Experience with social DCO platforms (e.g., Meta Creative Hub, Smartly or similar).
- Familiarity with Connected TV (CTV), Online Video (OLV) specifications, and VAST/VPAID standards.
- Experience with template systems, build tools (NPM), templating engines, and code quality tools such as linters.
- Understanding of data layers, UTM tracking, measurement frameworks, and privacy regulations (GDPR, CCPA) as they relate to digital advertising creatives.
- #LI-Hybrid
- Why work here
- At WPP Production, you’ll help shape the future of content production at a truly global scale.
- We bring together world
- class talent, cutting
- edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry.
- You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next
- generation tools are used to amplify not replace human creativity.
- With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
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