策划

职位说明

The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word.

They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience.

Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management.

Key responsibilities

Drafts narratives, scripts and storyboards, annotations and treatments

Expresses ideas with clarity; on brand; on message and targeted to audience

Presents ideas to the internal team

Comprehends and understands brand continuity, brand guidelines and brand positioning

Creatively supports the effective use of technology and its applications to solve business problems

Contributes work to pitches

Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration

Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors

Supports the execution of creative concepts together with Art Director at the direction of the creative director

Location

Shanghai - Haisu Plaza

Dentsu Mcgarrybowen China

Time Type

Full time

Contract Type

Fixed Term Contract （固定期限）