营销活动项目经理

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地点：上海薪资：薪资未公开日期：2026-03-23

岗位摘要

为梅赛德斯-奔驰客户制定营销活动激活计划（CAP）及客户体验方案，将消费者洞察转化为可执行的战略计划；与数据分析师、技术策略师紧密协作，交付端到端营销项目并确保效果可衡量；深入理解全球、区域及本地市场的运营差异，针对本地业务挑战提供有实际影响力的策略建议

Familiarity with proprietary research methodologies as well as insight tools such as GWI, WARC, Statista and Mintel.
Experience of digital channels, measurement and strategy and how to optimise them to drive value for brands.
EDUCATION AND OTHER REQUIREMENTS
Minimum of a Bachelor’s Degree in Advertising, Communications, Business, Marketing, Public Relations and related field.
Proficient in collaboration and communication tools and softwares (e.g. Microsoft Teams, emails etc).
Possess critical thinking and problem-solving ability.
Proficient in advanced English, other languages are a plus.
Lastly, But Importantly…
What we need from you: Jump in. Find problems. Fix them. Build relationships. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality.
What do you need from us? As an inclusive and flexible employer, we understand that everyone has unique requirements and needs. So please let us know what we can do to help, should you require adjustments to the process or have specific needs within the role.
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