文案撰写

岗位职责

• 该职位的目的是通过全面运用语言和文字来构思并实现创意。任职者需要具备整体性思维能力，能够思考一个创意如何通过消费者体验的所有创意渠道得以呈现。负责以短篇和长篇形式开发语言和文案，以确立创意的语言基调。同时，该职位还需能够担任团队初级成员的导师，并鼓励他们不断学习成长
• 撰写叙述文案、脚本和故事板、注释及创作说明
• 能够清晰表达想法；符合品牌调性；信息传递准确；并能针对目标受众进行有效沟通
• Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Creatively supports the effective use of technology and its applications to solve business problems
• Contributes work to pitches
• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration