Overseas Media Optimization Manager 出海

岗位职责

• 媒介代理/广告商
• 电商平台投放
• 海外广告投放
• Job Overview End
• end management of global paid media campaigns across Google, Bing, Meta and nice to have TikTok.
• Responsible for media strategy, daily operation, performance optimization and client reporting, driving stable ROI growth and high
• quality traffic acquisition.
• Key Responsibilities
• Develop multi
• channel media plans based on business briefs, covering budget allocation, channel selection and strategy iteration
• Manage full
• cycle campaign delivery: launch, daily tuning, budget pacing, quality control and post
• buy analysis
• Optimize core campaign metrics via audience targeting, keyword refinement, bid adjustment and A/B testing
• Produce regular performance reports and data
• driven optimization proposals for clients
• Manage daily client communication and project timeline management to guarantee smooth campaign operation
• Collaborate with media partners to track platform updates, industry trends and official support resources Requirements
• 3+ years of overseas paid media operation experience in Google, Bing, Meta, and nice to have TikTok
• Proficient in SEM & social bidding logic, conversion tracking, and performance analysis
• Strong data sensitivity and problem
• solving ability, capable of independent strategy optimization
• Fluent English for cross
• team and client communication
• Detail
• oriented, self
• motivated, able to manage multiple projects efficiently
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