高级产品经理
岗位摘要
高级产品经理；在AKQA（WPP集团旗下），我们坚信艺术与科学的富有想象力的应用能够创造出美好的理念、产品和服务。我们的使命是与客户共同创造未来；高级产品经理深入理解客户的业务、用户洞察和市场格局，并代表客户定义产品愿景和战略——引领产品从概念到实现。涵盖网络平台、电子商务和移动应用等广泛的数字产品
岗位职责
- 高级产品经理
- 在AKQA（WPP集团旗下），我们坚信艺术与科学的富有想象力的应用能够创造出美好的理念、产品和服务。我们的使命是与客户共同创造未来
- 高级产品经理深入理解客户的业务、用户洞察和市场格局，并代表客户定义产品愿景和战略——引领产品从概念到实现。涵盖网络平台、电子商务和移动应用等广泛的数字产品
- 高级产品经理负责领导整个生命周期，包括问题发现、路线图制定、需求定义、设计、开发和发布
- Combining strategic thinking with executional excellence, the role collaborates with stakeholders across Client Business, Strategy, Experience Design, and Technology to ensure the product delivers meaningful value.
- The Senior Product Manager also drives data-informed iteration, serving as the central hub for product growth and continuous improvement.
- Product Strategy & Vision
- Collaborate with Strategy and Experience teams to analyze client and user needs, as well as market trends, and define the product vision and value proposition
- Develop product strategies integrating business objectives, customer experience, and technical requirements (including business cases)
任职要求
- 通过用户研究、数据分析和竞品分析来识别问题与机会
- 创建用户故事、需求和规格说明，并将其转化为开发团队可执行的可交付成果
- 根据客户的业务战略定义产品需求
- 产品设计与交付领导力
- 与设计师、工程师、QA和开发人员紧密合作，主导产品开发
- Review deliverables, define acceptance criteria, and ensure product quality
- Support the creation of sprint plans and release plans, enabling a smooth development process
- Stakeholder Communication
- Identify and engage relevant stakeholders for each project
- Lead communication with clients, internal teams, and business/technical stakeholders