高级媒体策划经理
岗位摘要
管理谷歌DSM账户的全流程媒体策划，覆盖所有广告渠道；深入理解客户业务目标，转化为高效的广告策略和可执行计划；协调客户与内部团队间的沟通，确保项目按时、按预算、高质量交付；持续优化媒体投放表现，通过数据分析驱动增量成果和客户价值提升
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岗位职责
- 管理谷歌DSM账户的全流程媒体策划，覆盖所有广告渠道
- 深入理解客户业务目标，转化为高效的广告策略和可执行计划
- 协调客户与内部团队间的沟通，确保项目按时、按预算、高质量交付
- 持续优化媒体投放表现，通过数据分析驱动增量成果和客户价值提升
任职要求
- 具备丰富的媒体策划经验，有服务大型国际客户或科技类客户背景者优先
- 出色的沟通协调能力与项目管理能力，能同时处理多任务并保证细节准确
- 熟悉数字媒体生态及广告投放流程，具备战略思维与数据分析能力
加分项
- Familiar with or had prior media planning experience in the B2C industry.
- Understands incrementality and the relevance of it to digital marketing strategies.
- Life at WPP Media & Benefits
- Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.
- WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
- We have a variety of employee resource groups and host frequent in
- office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
- Our benefits include competitive medical, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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- While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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