高级营销技术顾问（Martech）

岗位职责

• Assess existing Martech platforms, integrations, and architectural constraints
• Design future-state technical and solution architectures that drive new capabilities
• Translate strategic use cases into platform, vendor, and capability implications
• Compare and recommend architecture and vendor scenarios
• Support vendor evaluation and selection with clear trade-offs and recommendations
• Define implementation roadmaps and high-level delivery approaches
• Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders
• Embed AI capabilities and implications into the overall vision, architecture, and roadmap
• Clearly communicate architectural decisions and their impact to senior stakeholders
• AI & Personalisation Perspective
• AI is an integral part of this role: not as a bolt-on, but as a driver of future vision, strategic concepts, and roadmap decisions. You help clients understand how AI reshapes personalisation, decision-making, and time-to-value.
• You guide clients from experimentation toward structural, scalable AI adoption within their Martech landscape.
• Qualifications & Experience
• 7+ years of experience in Martech, CX, digital architecture, or technology consulting
• Strong experience with enterprise Martech platforms such as
• Salesforce (Marketing Cloud, Data Cloud, Customer 360)
• Adobe (Experience Platform, Journey Optimizer, Analytics)
• Braze or comparable engagement platforms
• Proven experience translating future-state vision into technical architecture, roadmaps, and implementation approaches
• Experience with vendor selection, road mapping, and implementation planning
• Strong understanding of data, identity, orchestration, and integration concepts
• Strong analytical skills to assess solution scenarios across technology, organisation, skills, and operating models
• Experience guiding clients through complex architecture and transformation decisions
• Trusted advisor to senior IT stakeholders, architects, and business leaders
• Comfortable operating in complex, multi-stakeholder enterprise environments
• Able to clearly explain architectural decisions and consequences to non-technical audiences
• Structured, pragmatic, and outcome-driven, with a strong consulting mindset
• Platform-agnostic with the ability to focus on capabilities rather than tools
• Why This Role Will Help You Grow
• You work on strategy-to-execution transformation engagements
• You influence long-term Martech and AI-driven personalization strategies
• You operate at architectural board and decision-making level
• You help clients turn ambition into executable, future-ready roadmaps
• You collaborate with talented colleagues who enjoy delivering impact while having fun together
• Company Description
• Merkle, a dentsu company, powers the experience economy.
• For more than 35 years, we've put people at the heart of digital business transformation.
• As the world's only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end
• end experiences that drive growth, engagement, and loyalty.
• Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.
• With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus.
• For more information, visit
• www.merkle.com
• Inclusion and Diversity
• Contact
• We look forward to receiving your application for any questions, please contact the TA in charge of this role: David Ryall, Senior Talent Acquisition Partner, EMEA, NE by email at: David.Ryall@dentsu.com EMEA, NE. #LI-MERKLE #LI-Hybrid #LI-DR2
• Location
• Rotterdam
• Merkle
• Time Type
• Full time
• Contract Type
• Fixed Term Contract (Fixed Term)