区域客户关系管理/营销策略负责人

职位说明

Led by Dentsu Group Inc.

(Tokyo: 4324

ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client

centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc.

the world's largest single brand agency with a history of innovation.

The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

We are seeking a market

savvy CRM strategist to bridge regional direction and local execution across the SEAO engagement.

The Local Strategy Lead is responsible for translating the regional CRM playbook into market

relevant campaign strategies — adapting personas, moments, and channel approaches to reflect local consumer behaviour, while feeding on

ground insights back into the regional programme to continuously sharpen its effectiveness.

Key Responsibilities

Local Playbook Adaptation: Own local market communications strategy by adapting the regional CRM playbook — including personas, key moments, and journey logic — to reflect local nuances and deliver market-relevant execution plans.

Creative Briefing & Regional Alignment: Work closely with the Regional Strategy Lead to interpret the regional direction and translate it into structured creative briefs that meet local market requirements, ensuring consistency with the overarching programme framework.

Local Ecosystem & Channel Enablement: Develop a strong understanding of the clients nature of business — including channel mix, platform capabilities, and campaign enablement tools — to inform strategy and improve execution quality.

Feedback Loop & Insight Sharing: Serve as the on-ground intelligence source for the regional team, channelling local market feedback, consumer signals, and campaign learnings back to the Regional Strategy Lead on a continuous basis.

Campaign Performance & KPI Ownership: Drive local campaign performance against agreed engagement and conversion metrics, identifying optimisation opportunities and ensuring delivery against market-level KPIs.

Test & Learn Execution: Define and apply test-and-learn criteria at the campaign level, structuring experiments that generate actionable insights to improve personalisation and channel effectiveness in the local market.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

Location

Singapore

Happy Marketer

Time Type

Full time

Contract Type

Permanent