数据分析主管
岗位摘要
作为区域数据仓库和可视化平台的产品负责人,管理平台维护与开发,确保数据准确性和系统可靠性;领导2-3名开发人员,规划数据平台需求,转化为可执行的开发计划,并协调客户与团队反馈;主导网站及CRM渠道的实验设计与效果评估,推动营销活动优化,定期输出深度分析报告
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岗位职责
- 作为区域数据仓库和可视化平台的产品负责人,管理平台维护与开发,确保数据准确性和系统可靠性
- 领导2-3名开发人员,规划数据平台需求,转化为可执行的开发计划,并协调客户与团队反馈
- 主导网站及CRM渠道的实验设计与效果评估,推动营销活动优化,定期输出深度分析报告
任职要求
- 具备扎实的数字分析背景,熟悉Snowflake、Adverity、Power BI等数据工具
- 拥有Adobe Target或同类实验工具的实际操作经验,精通A/B测试方法论
- 有团队管理经验,能协调跨职能团队并支持全球客户在多市场环境下的数据分析需求
加分项
- Familiarity with Adobe Target or equivalent tools (e.
- Optimizely).
- Website Analytics
- Use Adobe Analytics to deliver customer journey analysis, feature analysis, and respond to market analytics requests.
- Operate within globally defined analytics plans and frameworks.
- Manage a small team of analysts, while remaining hands
- on when needed.
- Collaborate with regional and market
- level client and agency teams.
- Support data provision for a wide range of marketing and business use cases.
- Experience required: Adobe Analytics (essential).
- Analytics Implementation
- Oversee analytics implementation, including measurement plan development, tagging QA, and media tag implementation.
- Owner of special projects such as migration to Adobe Web SDK from App Measurement and transition to event driven data layers.
- Manage a team of 2 responsible for this high
- volume, detail
- oriented workstream.
- Ensure all analytics follow global standards and market requirements, with accurate testing and validation.
- Experience required: working with or familiar with tag managers (ideally Adobe Launch).
- Team Management
- Lead a team of 7 across multiple digital analytics disciplines.
- Plan and prioritize team workload across a high volume of requests.
- Provide professional development, mentoring, and career progression support.
- Jump into the detail when needed to guide or support team members.
- Maintain smooth communication and collaboration with both client and agency teams.
- Client Management –
- Manage senior
- level client relationships across regional and market teams.
- Showcase team work, insights, and thought leadership in the analytics space.
- Clearly articulate the value and business impact of analytics initiatives.
- Handle a high volume of client
- facing requests with professionalism and clarity.
- Deliver reporting and insights in formats tailored to different stakeholders.
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