资深付费搜索专员
岗位摘要
Plan, set up, and optimize paid search campaigns across Google Ads (Search, Performance Max, Shopping).
岗位职责
- Plan, set up, and optimize paid search campaigns across Google Ads (Search, Performance Max, Shopping).
- Conduct advanced keyword research, ad copy testing, and audience targeting strategies.
- Take accountability for day-to-day account performance and KPI achievement (ROAS, CPA, revenue).
- Prepare detailed performance reports and deliver insights to clients and internal stakeholders.
- Collaborate with Paid Social, Performance, and Feed Management teams for integrated solutions.
- Test and implement new Google Ads features, bidding strategies, and automation tools.
- Guide and mentor junior executives, ensuring quality standards in campaign delivery.
- Contribute to quarterly business reviews and strategic planning with managers.
任职要求
- 2–4 years of hands-on experience in paid search campaign management, preferably in an agency.
- Expertise with Google Ads (Search, PMax, Shopping) and strong knowledge of Google Analytics.
- Proven ability to analyze data and translate it into actionable insights.
- Proficiency in Excel and reporting dashboards.
- Strong organizational skills and the ability to manage multiple accounts simultaneously.
- Client-facing experience with excellent communication and presentation skills.
- Proactive mindset with eagerness to grow into a managerial role.
- Location
- Beirut
- Iprospect
- Time Type
- Full time
- Contract Type
- Permanent